MC Speaks: Greg Boyd to host webinar “Measuring Your Investment in Digital Marketing”

Is anyone scanning my QR code? What’s this Google Analytics 4 thing and why should I care? Do these Facebook boosts even work? How do I track this? What is a conversion, anyway?

Miranda Creative Director of Digital Marketing Greg Boyd will host a webinar Measuring Your Investment in Digital Marketing on Wednesday, Sept. 21, 2022, at 11:30 p.m. The webinar, hosted by SCORE Eastern CT will offer professional insight into how a brand can measure the effectiveness of its digital advertising efforts.

Boyd, who joined Miranda Creative in September 2021, has extensive experience in digital marketing and web development, including 13 years as the e-commerce manager for the Waterford Hotel Group, two years as the senior internet marketing specialist with Mohegan Sun, and two years as the senior web developer with Starwood Hotels and Resorts Worldwide. 

What: SCORE: Measuring Your Investment in Digital Advertising

Who: Miranda Creative Director of Digital Marketing Greg Boyd

When: Wednesday, Sept. 21 at11:30 a.m. 

Where: Online Webinar