Boost Your Brand Without Breaking the Bank: Maximize Your Existing Assets
In today’s fast-paced digital world, you don’t need a massive budget or expensive tools to elevate your marketing efforts. The resources you already have—whether it’s your website, email database, or even your physical location—are powerful assets that can help you boost your brand’s visibility and engagement. By strategically leveraging these existing tools, you can unlock your marketing potential and see significant results without overspending.
One of the most valuable resources at your disposal is the relationships you’ve already built. In fact, 80% of sales come from just 20% of your existing market, which means nurturing these connections can lead to substantial business growth. In this webinar, we’ll dive into other owned media tools you can utilize, like direct mailers, text messaging lists, and leveraging memberships and sponsorships. These often-overlooked channels can be incredibly effective when used correctly.
By the end of this session, you’ll have a clear understanding of how to take full advantage of the tools and assets you already own to craft a marketing strategy that feels both personalized and powerful. Whether it’s customizing your messaging through email, using signage to stand out, or building deeper relationships with your existing customers. It’s time to work smarter, not harder, and turn what you already own into your most effective marketing assets.
This presentation will be followed by a live Q&A to chat with our expert panelist.
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About Melissa Tarlton, Brand Manager
With 20+ years leading marketing in pharma, hospitality, and entertainment, Melissa excels at managing key client relationships in dynamic environments. At Miranda Creative, she drives project success through meticulous planning, on-time delivery, proactive problem-solving, and team leadership. Her background includes owning an event production company (10+ years) and managing PR/digital content for the Mohegan Tribe and Mohegan Sun. Melissa holds an MBA (University of New Haven) and certifications in project management and design.