CT Art Trail
BrandingDigitalWeb
The Connecticut Art Trail, initially launched in 1995 as the Connecticut Impressionist Art Trail, began by celebrating ten pivotal museums and historic sites that highlighted the state’s remarkable role in the founding of American Impressionism. After nearly 15 years as a valued marketing partner, Miranda Creative recognized it was time for a transformative rebrand. This initiative aimed to encompass the Trail’s significant growth, evolving mission, and the dynamic changes in how visitors engage with cultural experiences. Our goal was to reinvigorate this cherished institution, ensuring its continued relevance and appeal for decades to come.
BOGO holiday sales in 2024 saw a 94% increase over 2023, while combined efforts with CT Visit and Miranda Creative generated over 3.9 million digital impressions across Meta, TikTok, and owned campaigns.
Through strategic vision, creative execution, and dedicated partnership, Miranda Creative helped the Connecticut Art Trail not just rebrand, but redefine its future in tourism and online shopping.
