Lyman Allyn
BrandingDigital
The Lyman Allyn Museum partnered with us to realize Harriet Upson Allyn’s original vision of creating a museum and park for the community of New London. To reflect this transformation, we simplified their name, refreshed their historic logo, and designed a distinct yet connected identity system for the entire campus. The new brand launched at their gala, building excitement for the 2026 park opening.
A revitalized identity that aligns the brand with its growing mission and future vision.
