Norwich Inn & Spa

We have successfully elevated The Spa at Norwich Inn’s social presence through a dynamic, visual-first strategy. By executing planned mini-shoots covering key service lines and special events, we captured the essence of the spa experience. A pivotal initiative was our CT-based content creator fam tour, where influencers spent a day and night at the Inn. This generated nearly 500,000 collective views and drove a remarkable 200% spike in website traffic from social media alone throughout June and July.