Latest
This is where we share our stories and provide updates to the Miranda Creative mission to help our communities move forward through creativity, insights and leading-edge technology.
MC Speaks: Miranda Creative + SCORE Present “Leverage the Media Tools You Own” Webinar
Forget the massive budget or expensive tools to elevate your marketing. The resources you already have are powerful assets that can help you boost your brand’s visibility and engagement.
MC Speaks: Miranda Creative + SCORE Present “Working with Content Creators and Influencers as a Small Business” Webinar
Join us for “Working with Content Creators and Influencers as a Small Business.” Learn to identify the right partners & build authentic collaborations with creators.
Miranda Creative: Bear-y Grateful This Holiday Season
Together with our friends from Eighty Six Media, we met to pack bags of gifts for the Holiday Bear Project — an initiative of the Connecticut Education Foundation, the charitable arm of the Connecticut Education Foundation (CEF).
MC Speaks: Maria Miranda + SCORE Present “25 for 25: Key Trends that Will Define Success in the New Year” Webinar
Join us for this free 25 for 25 webinar co-hosted with SCORE to learn about upcoming marketing trends in 2025.
MC Speaks: Yana Dynia + SCORE Present “Beyond Advertising: Building Trust and Credibility with User-Generated Content (UGC)” Webinar
Join us for this free User-Generated Content webinar co-hosted with SCORE to gain a better understanding of advertising and credibility.
MC Speaks: Greg Boyd + SCORE Present “Digital 101: Bridging the Gap From Digital Novice to Digital Natural” Webinar
Join us for this free Public Relations webinar co-hosted with SCORE to transform your audience from indifferent to enthusiastically engaged.
MC Speaks: Kevin Aherne + SCORE Present “Leveraging Your Social Media Content as a Powerful Public Relations Tool” Webinar
Join us for this free Public Relations webinar co-hosted with SCORE to transform your audience from indifferent to enthusiastically engaged.
Miranda Creative Events: Join Us for Upcoming “Step by Step” and “FriYAY!” Events!
We’re introducing Step by Step — a monthly, hands-on, workshop series beginning May 2nd, as well as FriYAY! — weekly office hours with Miranda Creative professionals to answer your questions.
MC Speaks: Allie Bryant, Juliet Del Rio + SCORE Present “LinkedIn Branding: Shaping Your Online Identity to Attract Opportunities” Webinar
LinkedIn is becoming an increasingly popular platform, now with more than 900 million members and over 58 million registered companies. Presented by Allie Bryant and Juliet Del Rio from the Miranda Creative Digital Team, this webinar will explore how to use LinkedIn branding to create online identities, personal and business, that attract opportunities.
MC Speaks: Maria Miranda + SCORE Present “2024 – Destination: Authenti-city” Webinar
Whether the price of real estate, or copy written by Chat GPT, 2023 brought us many artificially enhanced things. Elon Musk and X (formerly known as Twitter) significantly damaged the perception of social media’s legitimacy and value. In the background of all this, student loan debt has returned and the labor market continues to shrink while interest rates continue to rise.
MC Speaks: Greg Boyd to host webinar on GA4, Google’s new analytics platform
In this webinar, we’ll explore the structure of GA4, the significantly different way it records data, and how this new approach helps businesses understand customer journeys between multiple channels and devices. We’ll also look at privacy controls, how to create custom ‘events’, and how to interpret engagement rates. GA4 has many advantages over UA — so let’s dive in!
Public Relations: How to take control of your story
When it comes to public relations, many brands miss the mark. They have no PR strategy at all, or think sending the occasional press release will get the job done (Spoiler alert: it won’t.) Improving your public relations efforts can be a very important and effective extension of your marketing strategy. While it takes some effort, it can ultimately be one of the most inexpensive and effective ways to strengthen your brand.
Behind the Scenes: Cold Noses, Warm Hearts
At Miranda Creative, our annual holiday video has become one of our favorite year-end customs. We often pair our digital greetings with traditional gifts of client/vendor partner appreciation — this year however we decided to something a little more… well, warm and fuzzy.
MC Speaks: Greg Boyd to host webinar “Measuring Your Investment in Digital Marketing”
Miranda Creative Director of Digital Marketing Greg Boyd will host a webinar Measuring Your Investment in Digital Marketing on Wednesday, Sept. 21, 2022, at 11:30 p.m. The webinar, hosted by SCORE Eastern CT will offer professional insight into how a brand can measure the effectiveness of its digital advertising efforts.
Google 4A — What your brand should be doing now
If your brand has a website, you’re probably using Google Analytics to review performance and user data. Also, you’re likely aware that as of July 1, 2023, Google Universal Analytics (UA) will become past tense and