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More than ever, the world seems to be in a constant state of change. Social media platforms are ramping up, being closed up (for awhile, anyway), and scrambling to keep up. The explosion of AI is giving companies new options for efficiently executing their marketing, while also raising questions about whether AI-generated deliverables will seem…well, too artificial for consumers.
In the midst of all of this ongoing change, and all the distraction it breeds, Miranda Creative is going back to its roots. We always choose a word of the year to guide our work in the months ahead, and this year it is simply creative.
A team of professionals, firmly committed to delivering creative results that stand above the noise, has been a consistent part of what makes this agency so unique. And in today’s landscape, that creativity is needed more than ever.
Please take a moment to read our latest newsletter to learn more about what’s been going on at Miranda Creative recently. We’re all looking forward to serving you in a creative new year!
—M2 |
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Welcoming New Clients |  |
Miranda Creative has several new clients on its roster, and we’re looking forward to delivering strong results for each of them!
One of our new relationships is with the The Spa at Norwich Inn, a premier spa resort in southeastern Connecticut. We’ll be providing a full range of marketing services, from brand strategy to digital marketing, to promote the spa services, fine dining, and other great ways to relax at this beautiful destination.
We’ve also started working with the Lyman Allyn Art Museum in New London as they embark on a major project to create Lyman Allyn Park, an innovative 12-acre urban park, on their grounds. This park will help fulfill the vision of the museum’s original benefactor and trustees, and our marketing efforts will generate awareness and excitement for this new community resource as the project proceeds.
Some of the other new clients on our roster include:
CT Department of Agriculture – Certified Organic Program CT Housing Finance Authority Discover Litchfield Hills UConn Department of Extension and CT State Department of Education – Farm to School
We look forward to harnessing our creative energies for each of these clients, and to sharing the results in the coming months.
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Tourism Conference
Thursday, Feb. 20th, 8:30 a.m. — 2 p.m. Mohegan Sun
Maria will be speaking at this event hosted by the Chamber of Commerce of Eastern Connecticut. She will discuss ways that local destinations can elevate their marketing in order to strengthen the overall tourism industry in the region.
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CBIA 2025 Human Resources Conference Tuesday Feb. 25th, 8:30 a.m. — 2:45 p.m. Aqua Turf Club
CBIA’s annual HR conference helps answer some of the most pressing personnel questions facing employers today. Maria will discuss creative strategies that business owners can use to navigate state and federal workplace mandates.
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| | Ask the Expert – Marketing Strategies
Friday, March 7th, 9:30 a.m. — 2 p.m. Regional Innovation Center
In this monthly series, Miranda Creative brand managers will be available at the Chamber of Commerce of Eastern CT’s Regional Innovation Center to share their expert marketing insights and advice. Walk-in visits are welcome, but we recommend reserving a time slot in advance.
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| How to Leverage ChatGPT & Turn Your Social Media Marketing into Dollars
Wednesday, March 12, 8:30 – 10:30 a.m. Holiday Inn Norwich
Content Creator and Coordinator Yana Dynia will be speaking before the Eastern Connecticut Association of REALTORS® to offer tips and strategies for using ChatGPT and other AI platforms to boost social media marketing while maintaining trust among real estate clients. |
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| | Working with Content Creators and Influencers
Thursday, March 13, 12 p.m. SCORE Eastern CT
Yana also hosts this webinar that provides useful guidance on how businesses can improve their marketing through user-generated content and influencers that align with their brand. The session offers tips on identifying partners and creating authentic relationships that achieve real-world results.
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Erica Cathey recently joined our team as a Brand Manager! She is currently preparing to take the helm for some of our client relationships, with a special focus on those in the tourism industry. Erica previously managed digital projects for a marketing firm specializing in delivering solutions to nonprofits, and helped develop programming for Yale University’s reunion events and donations. |
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She is a graduate of Quinnipiac University, and has checked off five venues in her quest to visit every NHL arena in the United States.
Please join us in welcoming Erica to the Miranda Creative team! |
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Delivering Results For Our Clients |
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Miranda Creative is on the verge of launching a new website for the Southeastern Connecticut Council of Governments (SECOG). Building on user feedback, this upgrade will improve navigation, make it easier to access information on topics most sought after by visitors, and create an enticing new design. |
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Miranda Creative regularly schedules and coordinates photo and video shoots with our clients, giving them an enduring collection of high-quality content to use on their website, social media, and other materials. Each year, we put together a collection of video clips that we think best illustrate our clients’ important work. Take a minute to check out our 2024 highlight reel! |
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Miranda Creative was named a Community Partner of the Year by the Valley Shore YMCA at its first annual What’s Next Celebration & Awards Recognition Night. We were pleased to receive this honor alongside GSB, one of our clients. |
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We received the 2024 Graphic Design USA Award in the category of Health and Wellness for our work on We Are CT for the Connecticut Department of Mental Health and Addiction Services. Maria recently traveled to Hartford to share this honor with Jodi Hill-Lilly, Commissioner of the Connecticut Department of Children and Families. |
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18 Elm Ave, Norwich, CT 06360
860 887 6882
hello@mirandacreative.com |
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Copyright © 2025 Miranda Creative |
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