We Are CT
BrandingDigitalWeb
The WeAreCT.org campaign, led by Connecticut’s DMHAS and DCF, addresses the challenge of navigating the state’s complex mental health, substance use recovery, and prevention services by providing a groundbreaking, user-friendly website that functions as a statewide search engine. Unlike clinical directories, it allows residents to use natural language searches while ensuring privacy, and also supplies the state with valuable anonymized data to inform policy and resource allocation. Beyond technology, the platform builds community through real stories of recovery, reducing stigma and encouraging help-seeking. A robust multimedia awareness campaign—including social media, transit ads, billboards, TV, radio, and digital marketing—has driven significant adoption, with over 45,000 users to date, 54+ million impressions, and growing momentum in 2025. Recognized with national awards and media coverage, WeAreCT.org is transforming access to care and strengthening Connecticut’s behavioral health system.
By reducing stigma and simplifying access, WeAreCT.org has connected thousands of Connecticut residents with vital mental health and recovery resources.
