You probably know that on July 1, 2023, Google’s Universal Analytics (UA) switched to Google Analytics 4 (GA4) — But have you adjusted the way you are tracking website data?
If you find the new navigation on GA4 confusing or are faced with seemingly ‘random data’ — you’re not alone. It can be frustrating to relearn a whole new system and process, but change is often for the better. There is much to learn about the UA to GA4 switch for optimal tracking and data interpretation!
In this webinar, we’ll explore the structure of GA4, the significantly different way it records data, and how this new approach helps businesses understand customer journeys between multiple channels and devices. We’ll also look at privacy controls, how to create custom ‘events’, and how to interpret engagement rates. GA4 has many advantages over UA — so let’s dive in!
What: SCORE: GA4: What You Need to Know About Google’s New Analytics Platform
Who: Miranda Creative Director of Digital Marketing Greg Boyd
When: Thursday, Sept. 14 at noon, 12:00 p.m.
Where: Online Webinar